> ## Documentation Index
> Fetch the complete documentation index at: https://docs.signalbridgedata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad Spend Sync & True ROAS

> Automatically sync ad spend from Google, Meta, and TikTok to see true CPA and ROAS

Ad Spend Sync automatically pulls your advertising spend data from Google Ads, Meta Ads, and TikTok Ads. Combined with server-side conversion tracking, you see true Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) — no spreadsheets required.

## How It Works

1. **Connect your ad accounts** via OAuth in the pixel integrations settings
2. **Spend syncs automatically** — SignalBridge pulls daily spend data from each platform
3. **Combine with conversions** — server-side conversion data is matched with spend data
4. **See true ROAS** — the analytics dashboard shows real CPA and ROAS per campaign

## Supported Platforms

| Platform   | Spend Data   | Conversion Data                   |
| ---------- | ------------ | --------------------------------- |
| Google Ads | ✓ Daily sync | ✓ Server-side via CAPI            |
| Meta Ads   | ✓ Daily sync | ✓ Server-side via Conversions API |
| TikTok Ads | ✓ Daily sync | ✓ Server-side via Events API      |

## Key Metrics

* **True CPA** — actual cost per conversion, accounting for all server-side conversions
* **True ROAS** — actual return on ad spend, using server-side revenue data
* **Campaign-level breakdown** — see performance per campaign, ad set, and ad
* **Cross-platform comparison** — compare CPA and ROAS across Google, Meta, and TikTok in one view

## Accessing Ad Spend Data

Navigate to **Dashboard → Analytics** and select the **Attribution** tab to see spend data alongside conversion metrics. Use the campaign selector to drill into specific campaigns.

<Note>Ad Spend Sync requires platform integration setup in your pixel settings. Available on Growth plan and above.</Note>