> ## Documentation Index
> Fetch the complete documentation index at: https://docs.signalbridgedata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Funnels

> Track drop-offs and optimize conversion journeys

Funnels help you understand **where users drop off** in your journey (e.g., landing page → product → cart → checkout → purchase).

## What you can do with Funnels

* Identify the highest drop-off step
* Compare funnels over time (before/after changes)
* Monitor conversion rate and volume per stage
* Segment funnels by source/campaign (when available)

## Create your first funnel

<Steps>
  <Step title="Open Funnels">
    Go to your dashboard: [Funnels](https://www.signalbridgedata.com/dashboard/funnels)
  </Step>

  <Step title="Choose a template">
    Start with a proven template (e-commerce, lead gen, SaaS) to get value quickly.
  </Step>

  <Step title="Map stages to events">
    Each stage is an event (e.g., `ViewContent`, `AddToCart`, `InitiateCheckout`, `Purchase`).
  </Step>

  <Step title="Verify events">
    Make sure events are flowing (see [Event schema](/event-schema)).
  </Step>
</Steps>

<span id="best-practices" />

## Best practices

* **Keep stages minimal**: 3–6 stages is usually enough.
* **Use standard event names** where possible (`Purchase`, `Lead`, etc.).
* **Deduplicate events** using `event_id` for purchase flows.
* **Track value & currency** on revenue events.
* **Use consistent naming** across platforms (FB/Google/TikTok/GA4).

## Common funnel templates

<CardGroup cols={3}>
  <Card title="E-commerce" icon="shopping-cart">
    PageView → ViewContent → AddToCart → InitiateCheckout → Purchase
  </Card>

  <Card title="Lead Gen" icon="bullhorn">
    PageView → ViewContent → Lead
  </Card>

  <Card title="SaaS" icon="laptop-code">
    PageView → ViewContent → CompleteRegistration → StartTrial
  </Card>
</CardGroup>

## Troubleshooting

* If stages show 0 events, start with [Quick Start](/quickstart) and confirm your pixel is installed.
* If events show but conversion rate looks wrong, review [Deduplication](/concepts/deduplication).