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Required

  • pixel_id (string)
  • event_name (string)
  • event_id for deduplication
  • timestamp (ISO 8601)
  • url, referrer
  • value, currency (for revenue events)

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user_data

Provide user identifiers to improve match quality (hashed server-side):
  • email
  • phone
  • first_name, last_name
  • city, state, zip, country
See also: API Reference