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Smart Tracking Links let you create branded, trackable redirect URLs that log every click before sending visitors to your destination. Each click generates a unique Click ID that ties the visitor’s journey from ad click through to conversion — all processed at the edge with sub-millisecond overhead.

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Key Capabilities

Click-to-Conversion Attribution

Every click generates a unique sb_click_id that follows the visitor through to conversion. See exactly which link, campaign, and source drove each sale.

A/B Split Testing

Rotate traffic across multiple landing pages with configurable weights. Find your best-converting page without separate tools.

Geo-Targeted Redirects

Route visitors to different pages based on their country. Powered by Cloudflare’s edge network — zero extra latency.

Click Fraud Protection

Block repeated clicks from the same IP with configurable hourly and daily thresholds. Prevent bots and competitors from wasting your budget.
  1. Go to Dashboard → Tracking Links → Create Link
  2. Select the pixel associated with your domain
  3. Give it a name (e.g., “Summer Sale – Facebook Ad”)
  4. Set the URL slug (e.g., summer-sale) — this becomes your tracking URL
  5. Enter the destination URL where visitors should land
  6. Copy the generated tracking URL and use it in your ads, emails, or posts

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Example

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A/B Split Testing (Rotator URLs)

Enable rotator mode to split traffic across multiple destinations:
  1. Create a tracking link and enable Rotator mode
  2. Open the link and go to the Rotator URLs tab
  3. Add destination URLs with weights
Higher weight = more traffic. The original destination URL is automatically included in the rotation.
A/B Split Testing is available on Growth plan and above.

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Geo-Targeted Redirects

Route visitors based on their country:
  1. Enable Geo Targeting on the tracking link
  2. Add rules with country codes and destination URLs
  3. Rules are checked in priority order; the default destination is the fallback
Geolocation is powered by Cloudflare’s edge network — no extra server hops.
Geo Targeting is available on Growth plan and above.

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Click Fraud Protection

Click fraud protection is enabled by default on all plans:
  • Max clicks per IP per hour (default: 5)
  • Max clicks per IP per day (default: 20)
  • Fraud Redirect URL — optionally redirect blocked visitors to a custom page
Blocked clicks are logged and visible in your link analytics.

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Sub-ID Tracking

Pass up to 5 custom sub-IDs through your tracking links:
Sub-IDs are automatically:
  • Logged with every click
  • Passed through to the destination URL
  • Stored with postback conversions for full-funnel attribution

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Postback URLs (S2S Conversions)

For affiliate networks, configure server-to-server postback endpoints:
  1. Go to Settings → Postbacks
  2. Create a postback endpoint and configure parameter mapping
  3. Copy the generated URL into your affiliate network dashboard
Click IDs are stored for 30 days for reliable attribution.
Postback URLs are available on Pro plan and above.

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Plan Availability