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Funnels help you understand where users drop off in your journey (e.g., landing page → product → cart → checkout → purchase).

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What you can do with Funnels

  • Identify the highest drop-off step
  • Compare funnels over time (before/after changes)
  • Monitor conversion rate and volume per stage
  • Segment funnels by source/campaign (when available)

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Create your first funnel

1

Open Funnels

Go to your dashboard: Funnels
2

Choose a template

Start with a proven template (e-commerce, lead gen, SaaS) to get value quickly.
3

Map stages to events

Each stage is an event (e.g., ViewContent, AddToCart, InitiateCheckout, Purchase).
4

Verify events

Make sure events are flowing (see Event schema).

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Best practices

  • Keep stages minimal: 3–6 stages is usually enough.
  • Use standard event names where possible (Purchase, Lead, etc.).
  • Deduplicate events using event_id for purchase flows.
  • Track value & currency on revenue events.
  • Use consistent naming across platforms (FB/Google/TikTok/GA4).

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Common funnel templates

E-commerce

PageView → ViewContent → AddToCart → InitiateCheckout → Purchase

Lead Gen

PageView → ViewContent → Lead

SaaS

PageView → ViewContent → CompleteRegistration → StartTrial

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Troubleshooting

  • If stages show 0 events, start with Quick Start and confirm your pixel is installed.
  • If events show but conversion rate looks wrong, review Deduplication.